“The most important thing I’ve learned.”
What’s the idea behind your poster?
“ABC”—When I was the process of designing some wall graphics, Claus gave me a simple but great piece of advice. He showed me that, when designing (especially in editorial—books, posters and more), you should look to display the content as if it were “ABC.” ‘A’ being the most important information followed by ‘B’ and then ‘C’ of course. I felt this was a really useful piece of advice and therefore built my concept around this.